Mattress Verdict employs the following criteria to assess and rank every mattress model and brand:
- Mattress Construction
- Return Policy
- Company Stability
- Consumer Feedback
- Brand Popularity
- Conversion Rate (The number of people who make a purchase after visiting our website, which we view as a vote of confidence).
In addition to these factors, we also consider session information for our rankings, as explained below:
Session - each user session contains anonymous data that helps us determine the best mattress for you. This information may include your location, the traffic source you arrived from, the device you are using, and more.
Advertising fees - advertising fees received from brands, also influence our rankings and ratings. This enables us to maintain a free and high-quality website. It's important to note that these fees are not the primary criteria for our rankings.
The combination of these factors collectively determines our rankings and ratings, similar to how Google ranks ads in search results. However, it's important to understand that ranking and ratings are not an exact science. We recommend that all users conduct their own research to find the most suitable mattress for their needs.